Executive Team
Tony White, President & CEO
An innovative and highly effective channel strategist, Tony is the Group Managing Director and Founder of Birch Worldwide. He has extensive technical and general management experience, gained in many international business environments. Tony offers a proven track record of formulating and implementing effective channel business growth and operational strategies at global, corporate and departmental levels. He is a staff and client centric leader who presents a results-orientated approach to project planning and implementation, optimizing performance and channel satisfaction.
Tony brings over 20 years of experience, perspective and insight to clients helping them create and implement innovative and results-oriented channel strategies. From creating accreditation, co-op and market development funds (MDF) programs to rebate, sell-out reporting, and special pricing programs, Tony has worked with over 50 clients in his career in technology channels.
Bill Kelly, Managing Director, North America
Bill heads up the North America office for Birch Worldwide. Bill has over 20 years of experience in sales, marketing and business development in industries including technology, telecommunications, engineering, and consumer packaged goods. This balanced expertise serves as a foundation from which he crafts and executes channel strategies and programs. Bill is especially well regarded for his ability to engineer intelligent and insightful solutions that meet business objectives, deliver on strategies, and demonstrate measurable results.
An expert in strategy and innovative thinking, Bill has worked with numerous technology vendors helping them identify and leverage Internet technologies with a focus on multi-channel strategies, platform development, e-commerce, and content management.
Prior to joining Birch, Bill was the Executive Vice President at a global software development company, where he was instrumental in developing and deploying web-based software application for the management of complex channel programs.
Evan Christensen, Managing Director, Asia-Pacific
Evan leads the Asia Pacific division having joined Birch Worldwide in 2007. He has over 20 years experience gained through various channel oriented roles in the technology industry around the world.
Clients evolving and expanding their channels in the Asia-Pacific region benefit from Evan’s in-region expertise and background in technology channel marketing. His comprehension of local and regional markets and business practices are pivotal in designing, deploying and managing effective channel programs in Asia.
John Stroud, CTO & CIO
John is the Group Technology and Information Officer for Birch Worldwide. He joined Birch in 2003 after 20 years working in various CIO roles in the media industry. John has extensive experience in managing business driven systems development, large scale mission critical infrastructure, and is an expert in database design particularly the implementation of large volume data management applications.
John has overseen the evolution of the Birch product portfolio to meet the ever changing market requirements, using his experience of managing development on a global business model.